Serums
A little more targeted. Discover face serums selected to address everything from dehydration and dullness to uneven texture and barrier support. Lightweight, concentrated and easy to layer, serums make it simple to add a more focused step to your routine without overcomplicating it.
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Frequently Asked Questions
What does a face serum do?
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A serum is a lightweight skincare product designed to deliver concentrated ingredients to the skin. Different formulas target different concerns, including hydration, dullness, uneven texture and barrier support.
When should I apply serum?
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Serum is usually applied after cleansing and before moisturiser. If you use multiple treatment products, follow the directions for each formula and introduce new actives gradually.
Can I use face serum every day?
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Many serums are suitable for daily use, but this depends on the ingredients. Hydrating and barrier-supporting formulas are often easy to use regularly, while stronger treatment serums may need to be introduced more slowly.
How do I choose the right serum for my skin?
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Start with your main skin concern. Hydrating serums suit dehydration, brightening formulas can help with dullness, and barrier-focused serums may be better for skin that feels dry, sensitive or compromised.
Do I still need moisturiser if I use serum?
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Usually, yes. Serums and moisturisers serve different purposes. A serum delivers targeted ingredients, while moisturiser helps support hydration and reduce moisture loss.