Emerging Brands

Meet the beauty brands worth knowing next. Discover emerging names across skincare, haircare, makeup, bodycare and fragrance, selected for fresh ideas, standout products and a point of view all their own.

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Discover emerging beauty brands at Vault Beauty and meet the names bringing new ideas, distinctive formulas and a fresh perspective to the beauty landscape.

From independent Australian brands to international newcomers, our Emerging Brands edit spans skincare, haircare, makeup, bodycare and fragrance. Some may be early in their journey, while others are beginning to build a cult following, but each has been selected because we think there’s something worth paying attention to.

If you enjoy finding the next brand before everyone else does, this is where to start. The collection evolves as new names arrive at Vault and new beauty discoveries earn a place on our radar.

Frequently Asked Questions

What is an emerging beauty brand?

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An emerging beauty brand is generally a newer or growing brand that is still building wider recognition, often with a distinctive product, concept or point of view.

How does Vault Beauty choose emerging brands?

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We look for brands with compelling products, thoughtful concepts, strong identity and something genuinely different to offer the beauty market.

Does the Emerging Brands collection include Australian brands?

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Yes. The collection can include emerging Australian beauty brands alongside independent and growing international names.

How can I discover new brands as they launch at Vault?

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Explore this collection and New Arrivals, or join Vault Society and follow your preferred brands and beauty interests for more personalised updates.