Sleep or Die
Sleep or Die is a sleep essentials brand rethinking rest for the permanently tired. With bold, no-fluff branding and products designed for modern sleep routines, the range takes a direct approach to winding down, making better rest feel less precious, more practical and a little more interesting.
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Frequently Asked Questions
What is Sleep or Die?
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Sleep or Die is a sleep essentials brand creating products for modern bedtime routines. The range includes Sleep Strips, Sleep Tape, a Sleep Case and wind-down accessories, with bold branding and practical formats designed for people who are tired but still wide awake.
What is Sleep or Die Sleep Tape?
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Sleep or Die Sleep Tape is a mouth tape designed for adults interested in encouraging nasal breathing during sleep. It is intended to be used as part of a night-time routine, rather than as a medical treatment or guaranteed sleep solution.
How do you use Sleep or Die Sleep Tape?
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Apply Sleep Tape over the lips before bed, following the instructions on the product packaging. It should only be used when you can breathe comfortably through your nose, and should be removed immediately if it feels uncomfortable.
Is sleep tape suitable for everyone?
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No. Sleep tape is not suitable for everyone, particularly people with nasal obstruction, breathing difficulties, snoring concerns, suspected sleep apnoea or any condition that affects breathing during sleep. If unsure, speak with a healthcare professional before using mouth tape.
Why use sleep tape as part of a bedtime routine?
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Some adults use sleep tape to help encourage nasal breathing and create a more intentional night-time routine. For best results, it should be paired with broader sleep habits, such as a consistent bedtime, reduced screen time and a calm wind-down ritual.